Relational SalesPro services
With the competition just one phone call or one click away, SALESPRO Opportunity Builder nurtures relationships on an ongoing basis to help you differentiate yourself from others. At the core of our relationship marketing and funnel management system are hundreds of strategies designed to generate constant contact with your prospects through a series of well-timed letters and campaigns. The automated marketing communication serves as a way of “warming up” the prospect and establishes a learning relationship that will foster into one of loyalty and trust. The prospect will look at you as an insurance advisor able and willing to serve his/her needs. After a series of touch points generated over a set period of time, the prospect is primed for a phone call.
Unfortunately, this is where many producers may fall short. They may not take the time or have the inclination to follow through with prospecting calls. (In fact, in a recent study, 98 out of 100 producers ranked phone calling as their least favorite task in the selling process.) Or, they may not have the proper training to get results.
To help round out the effectiveness of a producer using SALESPRO, RSP also makes available additional services that may be needed. The services include: insurance teleprospecting support, behavioral profiles, sales training and results coaching, and fulfillment resources.
Insurance TeleProspecting Support
RSP has established relationships with professional insurance-specific call centers to remove the heavy burden of prospect calling away from you. The call services aligned with RSP fully understand and agree with the SALESPRO nurture marketing philosophy, and are familiar with the strategies involved before and after a call.
Our endorsed call center vendors will work together with you as your marketing arm. Together, you will further gain your prospects’ attention in a professional manner. Call center assistants will be consistent with your messaging and never negatively reflect you or your agency. They will not guarantee a prospect something simply to schedule an appointment. They will pass on any sales questions to you, and let you do what you do best – close sales. Services and pricing for insurance teleprospecting vary depending upon the project scope and the call volume.
SALESPRO comes fully built with hundreds of relationship-building communications that are time-tested and proven to open doors for appointments. However, in today’s highly competitive environment, Sales professionals must also be able to demonstrate their educational and authoritative value and incorporating Education Based communications is a great way to do just that – provide value through education.
With education based communications, prospect relationships are formed on trust that positions you as a trusted advisor, an authority who offers valuable information and advice that solve the prospect's problems and remove what they don't want - - a sales pitch. When delivering non-threatening educational messages, you capture your prospect’s attention earlier in the decision process resulting in dramatically higher sales and closing ratios.
Are you considering adding a new producer, want to learn how to best convey your message to your prospect, or are looking to make staffing changes? RSP is pleased to bring you Managing For Success, a highly recognized and extremely accurate series of behavioral profiles designed to bring about a greater self-understanding that will benefit you both personally and professionally. For more information about Managing For Success, contact our sales department at 800-893-1578, press 1 for sales.
Sales Training and Results Coaching
We have worked with many producers over the years. And in doing so, we have used the following analogy to illustrate what we believe are the three components to successful sales: If you want to be highly successful in insurance sales, think about a three-legged stool. This stool is built to hold weight. To be successful in its design, the stool must be comprised of three strong legs. If one of the three legs is damaged or a bit shaky, chances are the stool will fail to hold the weight. Your career in insurance sales is like that stool. In order to grow, prosper, and gain the success you want to achieve, there are three important components:
- A path to open doors for appointments – SALESPRO will do just that.
- Sufficient sales training to overcome objections and close sales. Interestingly, 30% of all proposals presented are never closed, because the producer was a teller, not a seller, and never asked for the business.
- Strong carriers and markets with quality products with reasonable prices. Our goal is to provide you with the ability to be as successful as you would like to be.
If the second leg towards your success is damaged or shaky, please consider our Sales Training and Results Coaching alliance services.
Meet our Strategic Partners
Telemarketing
Neilson Marketing Services
Neilson Marketing’s telemarketing program eliminates cold calling and gets real bottom-line results in lead qualification, lead conversion and appointment setting for you. You’ll bring in new customers and increased profitability. All work is monitored, tracked, measured, and transparent to you. Neilson Marketing’s Best Practices operation employs one supervisor per 10 telemarketers and one quality control person per 20 telemarketers.
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For more information contact:
Mike Neilson
Laguna Hills, California
1-800-736-9741
www.neilsonmarketing.com
Custom Content
Education Based Marketing
Annie George
With over two decades of insurance marketing and copywriting experience, Annie George is uniquely positioned to provide independent insurance agents and producers with content that creates trust, credibility and authority for the products and services that provide value to business prospects and clients. Her top-notch writing skills, insurance product knowledge, and content marketing expertise give her the ability to create compelling copy that helps strengthen an agency’s brand and convey the producer's expertise while inviting prospects to learn more about the agency and its products.
To further strengthen your digital footprint and relationship marketing program, Annie can provide you with the following content services:
- Custom Sales Letters
- Email Ads
- Education Based Newsletters
- White Papers
- Blogging
Capture your prospects' attention with content that is designed to complement your relationship marketing program and establish a village of new and loyal customers.
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For more information contact:
Annie George
Laguna Hills, California
1-310-721-7766
ageorge@outsidetheboxmkt.com
Sales Force Productivity
and Result Management
LMI
Every sales professional wants to be successful. But is "sales success" enough if you work 90 hour weeks, thus miss your children’s events; sign up customers who disappear after six months, or treat co-workers and support staff badly? If you are among many in sales that are stressed, tired or burned-out, personal productivity and leadership coaching may be the solution.
Locked behind the ingrained habits and attitudes of people lie vast reserves of unused potential. Michael Diercks, of Leadership Management International, partners with sales professionals and/or businesses to increase results through a process that develops stronger focus and leadership in organizations and individuals. LMI is an international, 45 year old performance improvement company that specializes in enhancing and growing productive behaviors and attitudes that translate into better results. The LMI process includes tools that address all areas of personal productivity, personal, motivational and strategic leadership as well as specific tools to survey organizational performance gaps.
For more information contact:
Michael Diercks, Managing Director
1-614-823-8150
mdiercks@lmi-columbus.com
www.lmi-columbus.com